Marketing Careers: Roles & Qualifications

Business Development

Roles
Top responsibilities
Key objectives
Interaction
Qualifications

Roles:

Business Development and Partnerships
Business Strategy and Planning
Market Manager (Wholesale-Carrier Service Group)

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Top responsibilities:

This role is responsible for evaluating and managing new initiatives and business opportunities, overseeing market analysis, monitoring competitive activity, and identifying customer needs. He/she also provides leadership in the planning, designing and implementing of business plans, as well as defines vision, strategies and tactics. Selecting, developing and evaluating personnel to ensure the efficient operation of the function are also among this role's responsibilities.

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Key objectives

Market Analysis Skills

Market share, value chain and trade-off analysis
Profiles and interprets competitive positioning and industry trends

Strategic Market Planning

Builds and executes customer value propositions, high payoff strategies and new markets using quantitative problem-solving and innovative solutions
Conducts business reviews

Marketing Fundamentals

Understands sales systems and distribution channels, as well as target marketing

Marketing Profitability

Understands business profitability and industry attractiveness, as well as interprets socioeconomic impacts

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Interaction

Mergers and Acquisitions
Technology Development
Engineering
Operations
Bell Systems & Technology (BST)
Marketing
Human Resources
Legal

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Qualifications

Management level

Education:

University degree in Marketing
University degree in Business/Commerce
(MBA)

Knowledge of:

Telecommunication industry; business market and technology
Customer value perspective
Segment portfolio knowledge
Product(s) and Service(s) Management
Channel Management and Channel Mix
Pricing

Marketing Leadership skills

Develops high performance tactical plans - solutions-driven, results metrics and decisive accountability
Understands team dynamics and develops high performance teams, feedback and EVI
Big picture mapping and workforce planning skills
Establishes employee performance measures and development plans

Business and Project Management

Speed and execution skills - plans and manages priorities and change effectively - delivers on budget on time, and defines measure of success
Optimizes the marketing systems and marketing processes available
Possesses a developed business acumen - skills in finance, project, time and crisis management, and contingency planning skills
Performs strategic planning and innovative solution mining
Conducts business reviews

Communications Skills

Builds and maintains good communications - informing, delivering on commitments and resolving conflict
Customer relationship skills - defines relationship, profitability and touch time
Establishes and leverages business networks
Clearly and concisely speaks, presents and creates

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