Marketing Careers: Job Family Introduction

A career in Marketing offers individuals rewarding and challenging roles as key stakeholders in defining, designing and communicating value for our customers.

Marketing teams exist in each of the following Bell segments:

• Marketing Services
• Consumer
• Corporate Marketing
• Enterprise
• SMB
• Wholesale\Carrier Services group

Marketing positions exist across all lines of business in Bell, i.e. Wireless, Internet, Wireline, VoIP, Data and Satellite.

Marketing positions exist in reporting centres across all of Bell's operating regions: Ontario, Quebec, Alberta and British Columbia, with the largest centres of Marketers in Toronto and Montreal. These positions are Professional Management jobs.

Mission

Customer value
The role of Marketing is to profitably connect consumers with Bell products and services. Through analysis of customer needs, Marketers identify, design, develop and implement value propositions to respond to market demand. We offer simplicity and value to customers, anticipating and fulfilling their communication needs .

Employee value
At Bell, excellence is at the heart of our business. By investing in our people via marketing excellence, we provide the advanced knowledge and tools Marketers need to become even better at what they do best. Our goal is to become the best-in-class marketing organization in the Canadian communication industry.

Key objectives

• Increase Bell's market share
• Maximize the revenue per customer
• Maximize profitability for the organization
• Provide excellent customer service experiences
• Delivering what customers need and want

Bell Marketing Excellence Vision

• Strengthen and build Bell's marketing capability
• Build Bell's marketing workforce credibility 'cross-functionally'
• Apply new marketing capabilities and tools to Bell business success
• Move Bell towards being the "Employer of Choice" amongst the marketing community in Canada