Marketing Careers: What's Hot

Positions in Great Demand

Product Marketing
Product and Services Development
Project Managers
Market Analysts

Please click on the following link to view job opening: Jobs@Bell

Role Trends and Career Information

To find out more about the trends in Marketing, here are some suggested Web links :

Directories of Web Resources

KnowThis.com – A directory of Web resources for market research, marketing plans, internet marketing, marketing careers, etc.

Marketing Profs – Articles, tips and a bookstore. Requires free membership.

Target Marketing – Covering the world of direct marketing.

Marketing Today – Covers off-line and integrated marketing, and the latest data and analysis relevant to marketers

Sales and Marketing Source – A directory of Web resources for sales and marketing.

Associations

American Marketing Association – Free guides, articles, resources, "Best practices" resources, etc.

Canadian Marketing Association – News, benchmarking data, conferences, etc.

Information Technology Services Marketing Association – Documents available for purchase, free summaries, newsletter and commentary.

In.forms (Society on Marketing Science) – Useful links, directory of university marketing departments, best practices, journal listing, conferences, forum, etc.

Marketing Leadership Council – Research library, benchmarking studies, teleconferences, online resources, etc. Registration is free.

The Direct Marketing Association – Direct marketing.

Montreal Marketing Association

CTAM Cable & Telecommunications association for marketing

Magazines

Harvard Business Review – Premier business journal from one of the leading business schools – requires subscription or pay-per-view.

The McKinsey Quarterly – Articles on various aspects of management and industry sectors. Registration required, some pay content.

Mercer Management Journal – Articles on management topics written by Mercer consultants

MIT Sloan Management Review – Articles on developments, research and ideas in management. Summaries are free online.

Sales and Marketing Management – Articles intended for executives in the sales and marketing field. Paid subscription only.

Strategy Magazine – Canadian marketing magazine. Paid subscription only.

Direct Marketing Business Intelligence – Direct marketing business.

Benchmarking

American Productivity and Quality Center - Web site of the internationally recognized benchmarking authority. Reports available for purchase.

Benchmarking Centre – Collaborative British source for sharing benchmarking information and expertise. Free membership.

Benchmarking Exchange – BCE Corporate Services is a member

Benchmarking Network – Benchmarking in Canada – The Benchmarking Network supports Benchmarking in Canada

Best Practices, LLC – Searchable database of company Best Business Practices, and the Global Benchmarking Council. (Login name: bellcanada | Password: gbc2007)

Telecommunications Benchmarking International Group – Conducts studies to identify best–in–class telecommunications management processes

Pricing

Professional Pricing Society – Association for pricing professionals and those who set and manage prices for their firms.

Dictionary

Dictionary of Marketing Terms – American Marketing Association

Marketing Best Practices

This section provides you with information on general Marketing best practices. It gives you access to Web links, research and articles that might inspire and help you become a great marketer.

Title	Source	Date	Summary
Best practices	American Marketing Association	Ongoing basis	Best practice papers and webcasts on a wide range of marketing areas. » More
Best practices LLC	Web site provided by Best Practices LLD. (Service professionals with roots at the Harvard Business School)	Ongoing basis	Searchable database of company Best Business Practices, and the Global Benchmarking Council. Login name: bellcanada Password:gbc2007 » More
B2B Sales	Forrester	July 2001	Suppliers want to use the Net to increase customer loyalty and cut costs, but they struggle to justify their investments. » More
Best Practices for Designing Marketing Intranet Sites Corporate Executive Board Series 2002	Marketing Leadership Council - Newsletters	March 2004	At their best, marketing intranets provide sales and marketing staff with fast access to critical information. » More
Best Practices in Customer Service	Marketing Leadership Council	January 2003	Council research reveals that transaction or service time influences a customer's perception of the brand. » More
Best practice does not equal best strategy	Mckinsey Quarterly		Best practice benchmarking is rightly viewed as one of the most important tools for improving operational efficiency. But when strategic planners depend on benchmarking, it can become a double-edged sword. » More

* The article and Web site are listed in the language of availability.

Bell's Higher Education Site

Bell's Higher Education Site has information on online learning for MBAs. Conventional MBAs are full-time programs.

Click on any of the following for program descriptions of available Canadian EMBA programs that may be of interest to you (posted in the language of delivery):

University of Toronto
University of Ottawa
University of Western Ontario
Queen's University
Concordia University
Université de Sherbrooke
Université du Québec à Montréal

For more information, you may visit the following internal Web sites:
Carrier Services Group