Retail Careers: Roles & Qualifications

Regional Operation Manager     
(Management position - CP3)

Top responsibilities
Key objectives
Interaction
Main challenges
Qualifications

Top responsibilities:

Reporting to the General Manager, the Regional Manager is responsible for stimulating his/her team (consisting of franchise-holders, independent agents and corporate stores) to achieve sales, revenue and profit objectives. His/her role is to supervise, develop, advise and support his/her managers and owners in order to maximize customer service in the stores.

The Regional Manager must ensure that his/her teams establish marketing and merchandising plans in order to fulfil Bell Distribution's commitment to offer its customers a complete range of communication and entertainment products and services.

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Key objectives

In this role, you will:

Guide and develop sales and management strategies with business partners, holders and agents in order to achieve the objectives associated with the various product and service portfolios handled by the stores.

Supervise the Corporate Store Managers in order to maximize sales and operations. This includes customer service, employee development, cash and inventory management, and an understanding of profit and loss statements.

Establish business relationships and effective communication channels in all sectors of the company, as well as with suppliers and internal clients in order to find optimal solutions to develop the business.

Oversee marketing activities, the marketing plan, the presence of mandatory products in the store and the adherence to quality service standards through various existing programs including Customer Satisfaction and Mystery Shopper.

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Interaction:

The Regional Operation Manager has direct contact with Store Managers, Owners and store employees, as well as with internal groups such as Marketing, Finance, etc.

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Main challenges:

• To give feedback to Directors and Owners based on daily analysis of sales results
• Stimulating the communication of sales results, sales proactivity, revenues and benefits
• To optimize customer service

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Qualifications

Management level

Education:

• A university degree or junior college diploma in Commerce/Business Studies or the equivalent

Experience:

• Retail sales management experience
• The ability to be comfortable in a customer service environment

Skills/competencies

• Communication skills
• The ability to coach/train
• Sales skills
• A customer service orientation
• Negotiation/conflict resolution skills
• Time management abilities and the capability to work under pressure
• The ability to manage staff
• Computer skills
• Business sense

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