Retail Careers: Roles & Qualifications

Store Manager     
(Management position - CP2)

Top responsibilities
Key objectives
Interaction
Main challenges
Qualifications

Top responsibilities:

The Store Manager plays a pivotal role in the overall operations and success of the corporate store, in terms of profitability, customer and employee satisfaction and operational effectiveness. The Store Manager is responsible for leading, training, supervising and motivating all employees. By acting as a role model and exemplifying the Bell World vision, the Store Manager demonstrates BCE values in day-to-day store operations.

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Key objectives

• Managing corporate store employees, including the Assistant Managers, Sales Representatives, Service Coordinators, Administrative Assistants, Service Representatives, Technicians, seasonal employees or employees hired specifically for special events.
• Making sure team members optimize each customer's purchasing experience and put the WOW factor in place, as well as ensuring customer satisfaction.
• Taking part in daily procedures with regard to the relationship selling of all Bell family products and services.
• Realizing and maximizing revenues (not only in terms of established targets) for all product categories.
• Managing all store expenses, with particular attention to inventory management and balancing cash flow.

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Interaction:

The Store Manager is responsible for:

• Interpersonal relations with subordinates
• Communicating with clients
• Negotiating with suppliers

He/she is also in contact with different internal groups (e.g. CIB , Bell Mobility, Sympatico, ExpressVu, Source Advantage)

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Main challenges:

• To perform efficient follow-up with each sales team member and establish daily individual objectives by elaborating effective action plans
• Meeting financial objectives of the store
• Keeping the sales team motivated
• To resolve complaints with a win/win attitude

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Qualifications

Management level

Education:

• A university degree or junior college diploma in Commerce/Business Studies or the equivalent

Experience:

• Retail sales management experience
• The ability to be comfortable in a customer service environment

Skills/competencies

• Communication skills
• The ability to coach/train
• Sales skills
• A customer service orientation
• Negotiation/conflict resolution skills
• Time management abilities and the capability to work under pressure
• The ability to manage staff
• Computer skills
• Business sense

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